These days, too much communication is loud, boastful and so shallow it’s almost zombie-like. That’s not how I write, although I do create some deathless advertising and marketing communications. I write in a contemporary, conversational style that doesn’t scream or shout… it actually persuades and sells.
My work can persuade rationally and logically. It can persuade emotionally. It can even do both at the same time. It can persuade in short form communications like ads and e-blasts, and it’s extremely persuasive in long form pieces like white papers, case studies, articles and brochures.
I'm an experienced freelance writer who’s been creating and directing persuasive communications— consumer, B2B and healthcare—for a good many years. I'm also a veteran big agency writer and creative executive, which is one reason I know about zombies. I've been successfully freelancing now for almost 20 years.
Currently, this site is focused on healthcare and not-for-profit work, but I'm in the process of adding additional consumer and business samples. If you'd like to see additional work, especially long-form pieces, I'll be glad to send you some. Just shoot me an e-mail and give me an idea of what you'd like to see.
I hope the work you find here will help persuade you to contact me so we can explore how, together, we can persuade your target audiences. Email or call and let’s talk about the lost art of persuasion. Zombies, not so much.
Dave Shipley
(847) 724-8459
daveshipley@comcast.net
